Hiring more counselors is not the most efficient or effective way to fill the campus care gap, and it doesn't take into account the importance of reaching out to students in distress who may be reluctant to seek help. First, with CONNECT@College, colleges and universities can add capacity without taking on the added expense of additional staff and infrastructure that will only be needed during peak periods. Second, CONNECT@College increases counseling hours by assuming administrative functions, freeing counselors to spend more time providing therapy. According to the most recent Association of University and College Counseling Center Directors Annual Survey, counseling center staff spend 35 percent of their time on non-clinical tasks. Third, CONNECT@College allows colleges and universities to offer additional behavioral health options -- including access to off-campus providers, online support and telehealth -- that students are seeking. A 2010 study published in the Advances in Mental Health Journal showed that more distressed students are more receptive to using an online program than less distressed students, with students at low, moderate and severe levels of distress saying they would use online services at rates of 39.1 percent, 49.4 percent and 57.7 percent, respectively. A 2018 study in the United Kingdom sponsored by Unihealth found that students are more likely to seek behavioral advice by phone than in-person counseling sessions. In short, CONNECT@College allows higher education institutions to offer the right students the right care at the right time.